Bamboo laptop ads in BART

Powell BART (Bay Area Rapid Transit) station in San Francisco offered another glimpse of the high visibility of bamboo products in the American market. Asus, one of the world’s leading laptop brands, decided to buy out all the billboards in the lower station to market their latest green product: U Bamboo Laptop. According to their website, the bamboo laptop is being rolled out as a part of their “Green Asus” concept, an effort to engineer and design products that are more environmentally friendly. The bamboo laptop is made from 2 year-old Moso bamboo that offers a durable and stunning design that reduces the laptop’s use of plastic by 15%, an impressive accomplishment. As computer companies realize that their consumers are becoming a lot more eco-conscious, their strategies for new “green” product development become a cornerstone for gaining market share in the growing consumer laptop market. Bamboo’s marketability is undeniable: it is strong, sustainable, and elegant. What else can you ask for in a green marketing campaign?

-Kyson